Midwest Shooting Center
Franchise Opportunity
10%
Join theIndustry's FastestGrowing Brand
The first and only proven full-service indoor range-retail franchise. Become a Midwest Shooting Center owner today.
85% costs covered by recurring revenue · 56%+ blended margins · 41 states available
Why Franchise With Us
The MSC Advantage
The first legitimate full-service indoor range-retailer to register and be eligible to franchise its brand - built for scalable, multi-location success.
Innovative Business Model
Proven systems, processes, and diverse revenue streams - 2 subscription-based. 85% of costs covered via recurring revenue within the first 12 months.
Comprehensive Franchise Plan
Training and support on every aspect - compliance, purchasing, accounting, marketing, and day-to-day operations. We walk side-by-side from day one.
Proven Success
As an industry leader, we have the experience and knowledge to break down barriers in this highly regulated industry - so you don't have to figure it out alone.
Our Brand DNA
Redefining the Industry
Revenue Architecture
56%+ blended margins - industry avg: 32-34%
Revenue Breakdown
Ready to own your market?
Our franchise team is ready to walk you through the numbers.
Breaking Down Barriers
The Industry Is Difficult.
We've Solved It.
The firearms industry is substantial - but entry is extremely difficult. Here's how MSC eliminates every major barrier for you.
De-commoditized approach built on community, training & high-touch product education - not just selling guns.
Built for the Modern Shooter
Welcoming. Professional. Profitable.
The Market
A Growing Industry
The firearms industry is substantial - and the demand for professional, experience-driven range-retail has never been higher.
Economic impact of the firearms industry
Adult firearm owners in the United States
New firearm owners in 2021 alone
States where MSC is eligible to franchise
Veterans: 20% Off Initial Franchise Fee
We believe veterans make exceptional entrepreneurs. Honorably discharged US military veterans receive a 20% discount. We thank you for your service.
Industry Growth Trajectory
Revenue Architecture
Six Expansive Revenue Streams
Every MSC location runs on a diversified, multi-stream revenue model - 2 of which are subscription-based and recurring, creating stability from day one.
Membership
Foundation of recurring revenue. Members receive reciprocity to all MSC locations. Combined with training, these sources cover 85% of costs within 12 months.
Training
Proprietary training curriculum with internal processes to manage a highly profitable, high-volume training department - a true differentiator.
Range
2 bays with 20 indoor lanes - all equipped with the newest state-of-the-art technology. Wide rental firearm selection plus online lane reservations.
Retail
Full-line products: firearms, ammunition, accessories. Strategic purchasing process maximizes margin. Immediate buying power not available to new operators alone.
Events
Curated event packages delivering unique experiences that bring in new customers who may have otherwise never visited - a powerful growth engine.
Gunsmith
Partnership model accommodates essentially any gunsmith service - making MSC a complete one-stop-shop. Effectively guarantees department profitability.
Ready to Diversify Your Revenue?
Our franchise team is ready to walk you through the numbers and show you how MSC creates predictable growth.
The Playbook
We Walk Side-By-Side
From Day One
Everything from real estate to grand opening and beyond - our team is with you at every step, on every challenge.
Real estate acquisition assistance, zoning navigation, and market analysis.
Full construction management from design through grand opening readiness.
Complete staff training program - operations, compliance, sales & customer experience.
Branding, marketing launch, and grand opening support from corporate team.
Continuously updated operations manual and day-to-day operational guidance.
Ongoing post-opening field-level support - we're always by your side.
Site Selection
Real estate acquisition assistance, zoning navigation, and market analysis.
The Ideal Owner
Are You the Right Fit?
We are in the people business, not the firearms business. The ideal MSC franchisee combines business acumen with passion for the industry.
Multi-Unit Scalability
MSC is designed for multi-location ownership. Our corporate stores prove it - scale at your own pace.
Let's Talk
Ready to see if you qualify? Request our franchise information packet today.
FAQs
Common Questions
Everything you need to know before taking the next step.
Still have questions?
Your Opportunity Starts Here
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